I first met Jeff Raider in 2013 when I was working at J.Crew, and ended up becoming employee number ten at shaving startup Harry's, where I helped to define the very human, very relatable brand voice and establish connections in the fashion and lifestyle spaces. We also started a hell of a digital magazine called Five O'Clock, which is how I met my good buddy Brian Ferry. Brian and I shot and wrote over 80 stories for Five O'Clock in 2 years, and Harry's is now worth over a billion dollars.